Secondary Audience Research

I have researched into the genre of my films, horror and found statistics of movies that relate to my ideas that i wish to use for my official trailer. I need to take in consideration the age and sex of my audience so i can allow variation throughout my trailer therefore, creating a larger based audience.  

Paranormal Activity- 15
4-6 years - 0%                Male-51%
7-11 years - 0%              Female- 49%
12-14 years - 0%
15-24 years - 69%
25-34 years - 23%
35-44 years - 6%
45+ years - 2%

From the statistics above i have found out that from the ages of 4-14 years are not permitted to watching the following movie due to the certificate of the movie being a 15. Nevertheless, the most popular age range which is a main priority for me to focus upon is the ages between 15-24. This is an aim i must succeed due to it being a targeted audience for this particular genre. This is due to teenagers being a main interest into horror, who enjoy visiting the cinema in groups of friends. However, a high percentage is also of the age range 25-34 year olds which i believe is due to the film being a good social event for this age range for a good laugh and scare, also they can look at it in a more realistic manner compared to 15 years olds. The last two age groups are ranged from 35 and onwards which i knew wouldnt be a popular choice due to it being seen as immature and unrealistic, and would like to watch a genre more suited for their age and era.

Insidious: Chapter - 12A
4-6 years - 0%                 Male-46%
7-11 years - 0%               Female-54%
12-14 years - 0%
15-24 years - 69%
25-34 years - 17%
35-44 years - 9%
45+ years - 5%

From the statistics above i have seen that the most popular age range is based upon the 15-24 year gap due to it being targeted for this particular teenage culture. This is because these ages are most likely to go to a cinema and watch with a group of friends or as a couple to enjoy a successful horror. Due to the family within the story being based young i believe this is also an interaction towards the younger audience. The next following age group which would go an watch this film is 25-34 year olds, due to them understanding and putting them in a realistic day to day life. Nevertheless, same as Paranormal activity this genre isn't appealing to the older generation due to them maybe not believing the narratives? or find the context inappropriate and immature.

The Haunting in Connecticut 2: Ghost of Georgia
4-6 years - 0%               Male- 56%
7-11 years - 0%             Female- 44%
12-14 years - 0%
15-24 years - 56%
25-34 years - 29%
35-44 years - 4%
45+ years - 11%

As again compared to the statistics to the two previous films i have researched into they are very similar based, especially when involving the sex of the target audience, they are all quiet equal due to them being nearly 50% either side. Additionally, it is almost the same with the age range of 15-24 years, in each movie i have looked into this particualer age range has stood out the most due to it appealing more to this catagory of students, couples, film lovers, schools, and social groups. Nevertheless, with this movie in particualr thet 45+ age catagory is alot higher compared to the previous two movies i am researching. This could be due to many reasons one being down to the fact that there is already a number one edition to this particular film which could have been poular with the elder audience due to elements they may have included. Because of this i will need to look into more detail about this film so i can incorporate scenes which can attrract the elder audience into watching my trailer.


Having the oppertunity to view various successful/ yet to be successful horror films has allowed me to concentrate on which age catagory i need to focus on and which ctagaory i could look into increasing to allow a bigger audience for my trailer. My main aim is to focus on the catagorys 15-24 and 25-34 years due to this being where my profit will be easy to gain, however i would like to take a risk and add more comple and more technical language to the piece to posisbly grab more of my older audiences and prove that it isnt a typical modern horror movie.