Trailers - Throughout the process of The Conjuring being made, the producers unleashed leaks of the movie by releasing various trailers to excite and inform the audience about the movie itself allowing them to know what particular genre it is focused upon. Within these trailers producers enticed the audience by publishing the most intense and jumpy scenes to interest them in the movie. The producers have to be careful to not leak to much detail within the film nevertheless, they created various trailers due to age restrictions and being able to show appropriate scenes on family screens. Trailers are the most important and beneficial approach when promoting my trailer, they are easily accessed now we have web 2.0 to watch various videos on smart phones and up to date technologies. Having the fortunate facilities in today's society has allowed us to upload trailers across the internet world, such as; Youtube, Official Sites and many more video orientated sites. This allows the audience to find the trailers easily and quickly.
Social Network Sites - In todays society social networking sites are hitting a peak with the new web 2.0 becoming a new love in the technology industry. Social sites such as; Twitter and Facebook allow the film production and audience interact with one another on a personal level by allowing the viewers feedback and opinions and additionally having the producers leak trailers of the movie to encourage the audience to go and view the movie. On Twitter The Conjuring allows the audience to follow them to keep up to date daily with each step they are doing such as; filming days, marketing days, competitions etc. These tweets influences the audience to get in touch and keep up to date with the film and get excited for the release of the movie. As the same with Facebook, it allows the viewers to gain interaction with the producers and keep up to date and understand what is going on with the film and
promotional days. Each social networking site has thousands of likes, comments and followers which shows its a useful promotional use to the film industry, this is due to it being easy to get involved no sign ups, just a click of button to get their feed of information.
Posters - There are various posters used to promote The Conjuring before and after the release day, these posters have helped set the genre of the film due to the images and the font which have been used within the content of each poster. Nevertheless, i believe that the company didn't focus their promotional package on using posters to influence the audience due to only finding three main posters. Each poster has a scene or location as the main image to allow the viewers to understand what the genre and story could be about. The genre is obvious due to having the audience understand it is a horror - this is because this particular genre may not appeal to them therefore, would not be a good choice of film to see. Each poster is presented differently due to it being published in various places such as; long rectangular poster would be seen on bus stops and buses themselves and then square sized posters would be seen either on social networking sites or out side cinemas and billboards. The variation of posters colour and size makes the movie more interesting and intriguing towards the audience which is why producers enjoy making more than a couple of posters - nevertheless with The Conjuring not taking this approach i believe they became more successful within the Social Network sites due to the amount of followers and likes the ad achieved. Each poster tells you different parts of the story, one image is of a young girl on a old fashioned rocking chair with a old battered doll facing the audience - this suggests to the audience the doll could be an big impact to the narrative? also gives away the genre of the film due to the elements of a horror being portrayed in one simple image. Another poster is of the location in which is seen on the trailers of an old haunted house with a widow like tree with a piece of rope hanging lonely on high branch giving the illusion that the place is dangerous and not safe? Another reason why they used this particular image is they are for-warning death to be involved? or the rope is a significant part of the story line? These questions get thought about when audiences see the posters which is why i would be using this particular route for my promotional package as well as my trailer.
No comments:
Post a Comment