Marketing Research Reflection

Looking back on my previous research i have realized the importance of integrating various forms of media through the use of a unique selling propositions. If wanting a successful block buster creating an effective Marketing Campaign is a necessity and therefor i must create a unique selling proposition - this will allow my campaign to produce a sense of identity towards my target audience therefore giving the film a name for itself and becoming a recognizable interest. The reason in which creating a identity for the film will help increase profit opportunities is due to viewers linking various media advertising throughout their towns and cities and knowing instantly which film is being released.

To a achieve the brand identity i wish to succeed i will be using the color scheme, logo and minor aspects of the main character to my advantage. I will select all three features within various media forms; such as my magazine cover, competitions, social networks, posters, and of course my trailer. Having the choice of media forms in today's society has helped producers in their Marketing Campaign which is why i am taking full advantage of each individual form allowing me to link story lines between one another, nevertheless, not leaking to much information and keeping the audience on edge to find out more closer to the time of the release. This technique will keep the viewers intrigued and create more of a hype for the blockbuster weekend. I can use this for my genre which I'm interested in doing - horror. I can use realistic dramatic emotion and use my creative skills to present each of my forms of media. To take full advantage of my media and creating a successful hype and link with each individual form i will work creatively and more fully on the mise-en-scene due to majority of my media forms being visual, i dont want to give away the narrative in a obvious matter, nevertheless, i want to add props and costumes withing backgrounds to link with the story line and get my target audience asking questions, what is the relation between them? its set in a dark forest? etc. I will using photography from my actual trailer to help me with my visual media to set the scene and character which will give a snipit of extra information of the film - however, i will add twists within each form to knock each audience off the wrong route so they're in for a surprise when viewing the actual film. The photography will allow the viewers to understand and know what the genre and narrative is based upon. As well as the Man of Steel Marketing Campaign, i will also be using continuity through out my campaign due to it being an important aspect to the process of making a successful Marketing Campaign, to allow this to happen i will use the same color scheme, props and logo on each media product.